What Should We Get? started with a passion for quirky gifts and gadgets – specifically, my own passion.
As an account coordinator within an advertising agency, I used to jump to undertake the task of finding gifts for work colleagues on behalf of the office. The churn-and-burn nature of advertising means an ongoing need to purchase farewell and promotion gifts, and I was always up for the task. I’d spend hours sifting through gift guides, articles, and stores to find the perfect funky gifts for my coworkers. I wanted to find unique items that my officemates would appreciate, or at least have a hard time forgetting.
Inevitably, I also added to my own personal gadget collection in my quest to find the perfect gifts for others. The office gadgets and tools I bought for others, I developed a personal affinity for. One might even call it an obsession.
As I climbed the ranks in my organisation, the amount of time I was able to invest in gift shopping sadly dwindled, and I realized there was a need for an online platform where shoppers such as myself could find a curated selection of quirky, unique gifts and gadgets.
As a natural result, What Should We Get? was born. I am now lucky enough to spend my time doing the important work of helping other people find one-of-a-kind gifts.
Nadia Abdul, Founder and CEO of What Should We Get?